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Market segmentation 

The potato chip industry in the U.S. Can learn something from the Chinese. At the least, they can learn what not to do.



  1. Alex Kourvo says:

    The other day, I bought some Lay’s bacon mac and cheese flavored potato chips. So the weird flavors are coming here, too, although “numb” has yet to make an appearance.

    And the bacon mac and cheese chips were actually pretty tasty!

  2. GZ ELO says:

    I actually just bought the Numb & Spicy Hot Pot chips and I think they are good, especially when you throw a few Cucumber-flavored ones into the mix. They really managed to capture the hot pot soup base flavor (though it’s not particularly numb or spicy, actually).

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