Better not late than late

Here’s a unique marketing idea: make a big sign promoting a food festival on the plaza, and put it up after the festival is all over. Genius.

"Hey, Bubba, let's go to that food festival on the plaza!" "Great idea, Elmer, too bad it's already over."
“Hey, Bubba, let’s go to that food festival on the plaza!” “Great idea, Elmer, too bad it’s already over.”

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